Philipp Hasenbein



Philipp Hasenbein is SPORTFIVE COO. Prior to that, Philipp was Managing Director of Lagardère Sports Germany and President of Football Europe within the Lagardère Sports and Entertainment Group. He brings in more than 20 years of experience in the sports industry and is a substantial part of the professional and commercial development of sports (football) in Germany and Europe.‍


Philipp joined Lagardère Sports (formerly SPORTFIVE) in 1996 and has led the business as Managing Director Germany since 2008. He transformed the successful pure sales agency into the market-leading full service agency (≈ 350 employees) with a strong sales DNA, offering best in class services in the fields of sponsorship and hospitality sales, marketing, digital, consulting, stadium operations, and media acquisition and sales.‍


Philipp took responsibility for the growth and retention of the German club portfolio, currently with 17 professional football clubs, as well as various other major rights-holders in handball, golf, motorsports, basketball, and icehockey; cumulatively adding to 315 contract years to rights owners in Europe and sold assets summing up to more than € 2 billion.‍


To prepare for future challenges and transform even more into a full service agency, Philipp was in charge of leading various acquisitions in Germany, which included UFA Sports, akzio!ajoint., and upsolut!, which he successfully integrated into the Lagardère Sports network.‍


As President Football Europe, Philipp is responsible for all football activities in Europe including Germany, France, UK, Netherlands, Poland, Sweden, and Hungary. The portfolio totals more than 50 football clubs, leagues, and associations, giving him an extraordinary access to the sports industry, both towards brands and rights-owners.

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