Christoph Sonnen

Co-Founder & CEO at leAD, Partner at ADvantage


Christoph Sonnen is a businessman and venture capital expert with a passion for great business ideas, startups and early stage investment. In the last twenty years, he has founded, managed, and sold several businesses, structured funds, investments, and accelerator projects.‍


Christoph started his career as a manager for Red Bull in the early 90s. In 2002, he co-founded and managed the SAGE Entertainment Group, running nightclubs, restaurants, a catering company, a record label ,and a bartender school in Berlin to then go on to found Sonnencreative in 2005. A SAGE spin-off for distributing and marketing lifestyle products and beverage brands, Sonnencreative was the exclusive German distribution partner and marketing agency for brands including Anheuser-Busch, Budweiser, Vöslauer Water, Tiger Beer, 42below Vodka, Quattro Windsurfing, and Kaenon Sunglasses.‍


In 2010, he set up Zeitgeist Ventures, a members club developing ventures, as well as structuring and selling funds. Zeitgeist Ventures is a partner in the Adi Dassler Legacy project and Christoph is Managing Director at leAD and Partner at ADvantage Sports Tech Fund.

Expertise :