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Our Mentors.

Joerg Rheinboldt is CEO of Axel Springer Plug and Play, serial entrepreneur, builds ideas, companies and organisations



CEO Axel Springer Plug & Play


Joerg joined the Axel Springer Plug & Play team as its new CEO in September 2013. He started his first company denkwerk while studying Business Administration in Cologne in 1994. In 1999 he co-founded AG which he and his co-founders sold to eBay Inc. after 6 months. 

Until 2004 Joerg worked as managing director at eBay and helped to grow the company from 6 person startup to one of Germanies most successful e-commerce companies with more than €500 Mio of revenue. After his time at eBay Joerg took a parental leave to be with his wife and his twin sons for several months. '

In 2005 he started M10 Partners together with his Business Partner. They have invested in numerous Startups and have worked with several companies over the last 9 years. 

In 2008 Joerg co-founded the transparent online donation platform and non profit organization. More than 6000 projects already use their free technology and advice and more than 470.000 donors have contributed. 

Joerg has worked with more than a hundred startups as shareholder and mentor at Axel Springer Plug and Play, M10 GmbH, hub:raum, Startupbootcamp, Startup Institute and as a member of faculty at the Humboldt Viadrina School of Governance. Together with two friends he published in 2012 - a book about internet business models. In 2014 Joerg became co-founder of Unternehmerschule at ESCP. 

Creating opportunities for success and bringing out the best in people is what Joerg is doing for the companies at Axel Springer Plug and Play. Friendly and direct is how he likes to work with our companies. In his off the grid moments Joerg spends time with his family, likes travelling, loves being outdoors, plays the drums and collects knowledge and gadgets



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