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Our Mentors.

Jörg Kurzeja is the founder and general manager of sports marketing agency 1.97 Bart GmbH.



Founder, General Manager
1.97 Bart GmbH
1.97 Bart GmbH


Jörg Kurzeja is the founder and general manager at 1.97 Bart GmbH. 

Jörg worked for Red Bull for nine years, before becoming the Head of Marketing & Sales at RB Leipzig in 2010. He has been instrumental in establishing the unique football club and guiding it from Oberliga to Bundesliga. 

In 2016, he founded his own sports marketing agency, 1.97 Bart GmbH, where he works in the development of concepts, the acquisition of partners and the handling of sponsors. His clients include federations, clubs and individual athletes, including DFB, DVV, BBL, DEL2, the complete third football league, DHfK Leipzig, Kevin Trapp and Stefan Kretzschmar.



1.97 Bart GmbH

1.97 Bart GmbH
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