Michael Rumerstorfer is currently the CEO of Karstadt Sports (the second biggest sports retailer in Germany). Previously he served as Managing Dircetor of Signa Retail as well as Chief Executive Officer of Planet Sports GmbH, a European multi-channel retailer for board sports and street wear products. From Jan 2010 to Dec 2013, Mr. Rumerstorfer was Global Marketing Director and Board Member at Sport Eybl & Sports Experts GmbH (EAG), a subsidiary of SportsDirect.com Retail Limited, a sporting goods retailer in Austria. In this position, he reported directly to the CEO and led a team of 26 employees, overseeing entire marketing activities of the company. He was also responsible for the development of the turnaround strategies and played an instrumental role in the commercial re-positioning of Sport Eybl in the European market. Until Dec 2009, he held the role of Marketing & Sales Director Austria at Atomic, a subsidiary of Amer Sports, an Austrian manufacturer of skiing equipment. Previously, Mr. Rumerstorfer worked over 9 years for Red Bull, most recently as Brand Manager until Dec 2008.