OUR MENTORS

Dominik Mitsch

Head of Marketing at Red Bull Racing

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Dominik has more than 15 years of experience in the sports marketing industry across partnerships, events, activation, and communication. After graduating with a masters degree in International Tourism Management and Leisure Time Economics he started his career in the creative department at the Austrian sports communication agency WWP, where he was primarily involved with campaigns and events with leading brands in the Ski World Cup. From there he moved to the UK to become part of the Red Bull Racing team at its very start in 2005. He took over as Head of Marketing for both of Red Bull’s Formula One teams from 2007 creating and implementing the marketing strategy within F1, overseeing the commercial growth of the teams and building and growing a global fan base for Red Bull Racing through innovative marketing, communications/content, and commercial strategies. During his time at Red Bull Racing, he was part of winning 4 constructors and 4 drivers championships, built the second biggest social media base within F1 and generated and managed around 90 Mio. USD of annual sponsorship income, including signing Red Bull’s first title partner with Infiniti.

Involvement :

KICKSTARTER, VIRTUAL MENTOR

Expertise :

BUSINESS DEVELOPMENT, EVENTS, MARKETING, SALES

SPORTS :

MOTOR SPORT, SOCCER