About

Partners

As an investor and partner, we foster innovation in fast-paced growth environments.

Partners

Our partners.

leAD creates impact and fuels growth for entrepreneurs, investors, corporates, and global brands. We are proud to partner up with industry leaders, innovation pioneers, and build our foundation on driving business growth to shape the future of sports, health, and entertainment.

CORPORATE SHAREHOLDER

JOINT VENTURE PARTNER

Joint Venture Partner

Academy Partner

FUND PARTNER

AI PARTNER

Join leAD

Our approach.

Over the past 4 years, leAD has evolved with the legacy of Adi Dassler as the backbone to a global market leader in early-stage sports and health tech investments. As an investor and partner, we foster innovation in fast-paced growth environments. Adding to the momentum of our success, we are growing our commercial partner network to share business success and generate further shared value.

Focus on growth

Partnerships built on driving business growth, innovation and return on investment

Access to innovation

Providing you unparalleled direct access to innovation across the sports and health tech sectors

Brand Building

Strengthening your brand’s position as an innovative leader supporting the next generation of successful entrepreneurs.

Interested in becoming a partner?

We would love to hear from you and discuss potential synergies.

GET IN TOUCH

PARTNERS

Service partners.

Butter

Butter is an award-winning brand design studio specializing in the unexpected. We partner with game-changers in sports and beyond, from startups to global brands, to shape how they're perceived.

Deal

Butter is giving all companies backed by leAD discounted startup rates for their services.

Design

10XBeta

10XBeta is an award-winning product development and venture studio. Employing an agile hardware approach, leveraging 20 years of innovation and manufacturing networks, 10Xbeta is perfectly suited to support the development of new innovative healthcare products.

Deal

leAD companies have access to exclusive project packages and special rates.

Services

Enterprise Legal Studio

Enterprise Legal Studio is a boutique law practice focused on serving entrepreneurs, startups and investors, with emphasis on technology companies. The firm has particular expertise in founder relationships, venture capital financings, and acquisitions.

Deal

ELS offers leAD startups one free office hour, which could include discussions about the company’s legal setup as well as planning for future transactions such as financings, issuing stock options, or developing customer agreements.

Legal

Lake Nona Performance Club

Lake Nona Performance Club is a state-of-the-art community, fitness, sports and wellbeing center dedicated to advancing the pursuit of integrative health and bettering the community by bettering the individual.

Deal

The Lake Nona Performance Club has kindly sponsored free memberships for all founding teams.

Wellness

The PHA Group

One of the UK’s top independent PR & social media agencies, with a reputation for creating campaigns that deliver real impact. PHA work with clients from all over the world, and of all shapes and sizes, from household brands and international corporations, to ambitious startups.

Deal

The PHA Group provides all leAD Sport partners with two complementary comprehensive PR consultations.

PR and Social Media

Think-it

Think-it is an engineering collective that helps innovative teams do more with less. We develop and deploy software engineers, helping partners rethink how to build high-performing engineering teams. We specialize in data science and machine learning, cloud development and full-stack development.

Deal

Hire an engineer or data scientist from Think-it, save 10% per month for 3 months. Or hire 2 or more to save 15% for 6 months. Schedule a 1:1 consultation to discuss remote work best practices, scope engineering requirements, and more at no cost.

Services

Thumbraise

Thumbraise is passionate about connecting entrepreneurs and investors. Using advanced analytics and highly engaging pitch content, they dramatically improve the status quo of meeting investors or finding investments.

Deal

They've already had over $150 million of investments flow through the platform. Whether it's through custom events, private networks, or managed dealflow, the best place to find to connect to a new investor is on Thumbraise.

Tools & Software

WB Engineering

WB Engineering is a product design company dedicated to assisting clients in consolidating ideas into fine, quality products. WB Engineering specializes in optimizing products for better functionality, manufacturability, and profitability, looking at the idea as a holistic, viable product.

Deal

Clients backed and partnered with leAD have access to exclusive project packages which help startups reduce costs with a special leAD rate.

Services

Cryptr

Cryptr enables any organization to use an highly secure authentication technology without passwords for their customers.

Deal

Startups get a free audit of their authentication and user onboarding process. The offer runs for 15 months; first 3 months for free & the next 12 months at 50%. If startup recommends Cryptr, startups get an additional 1 month free up to 6 months.

Services

Zendesk

Zendesk is a service-first CRM company with support, sales, and customer engagement products designed to improve customer relationships.

Deal

Startups get 6 months of free access to Zendesk Support Suite and Sales CRM, Zendesk Explore and Zendesk Sunshine. Offer available for startups that are new customers with fewer than 100 employees and funding no greater than Series B. Apply here.

Tools & Software

Freshworks

Freshworks is one of the fastest-growing unicorns backed by Google Capital, Accel, Sequoia, Tiger Global. They're a leading maker of cloud-based customer and employee engagement software. Trusted by 250,000+ businesses across 150 countries.

Deal

Startups get $4000 in credits on the Freshworks suite of products and priority access to Freshworks startup program. Solutions include CRM, LiveChat, Support, Marketing automation, Project Management, and HRMS.

Software

Stradigi ai

Stradigi AI is an AI software company that enables organizations to bring business-accelerating AI to fruition, quickly. Kepler alleviates the AI talent gap by empowering users with access to intuitive Automated Data Science Workflows, built to generate results for use cases across the business stack.

Deal

Selected early-stage sports and health tech companies that are part of the program will be able to use Kepler, Stradigi AI’s newly launched self-service version of its Machine Learning platform.

Tools & Software

Amazon Web Services

Amazon Web Services offers startups backed by leAD Sports & Health Tech Partners a plethora of benefits, including training, credits, business support, and a whole team devoted to helping startups scale their company.

Deal

Amazon Web Services offers discounted rates for their services to all selected leAD startups.

Hosting & IT

Sportradar

Sportradar is multinational cooperation that collects and analyzes sports data from all over the world. They are the leading provider in data and content services in many areas —Sports Media, Betting, OTT, to name a few. Their clients range from startups all the way to federations.

Deal

Startups have access to the program ‘Acceleradar’ that offers access to data as well as other services such as access to mentors, non-third party sports data API, Mobile Development Platform, Pre-Match & Live Odds, and Sports Data Widgets for up to a year.

Services

Lyon Visuals

Lyon Visuals is a full-service visualization studio. Their team works closely with the world’s leading brands, agencies, and businesses; providing them with 3D modeling/rendering, photography and production CAD files.

Deal

Lyon Visuals is giving all leAD Accelerator startups up to 15% off their modeling and CAD needs.

Design

Marlin Motion

Marlin Motion helps product managers and marketers add video and animation to their products and services. With a background in technology, the Marlin Motion team specializes in explainer videos, app previews, tutorials and video ads for apps and software products.

Deal

Marlin Motion is giving all Academy participants discounted startup rates for all their services.

Design

Lemberg

Lemberg is an IoT, mobile and web development company focused on accelerating startups with feasible technologies. Lemberg is currently running a team of 90+ professionals who can help startups throughout all stages of IoT.

Deal

Lemberg supports the leAD startups with hardware design and prototyping, embedded software development, mobile apps creation, cloud development and integrations with third-party systems and devices.

Hosting & IT

CurrencyTransfer.com

CurrencyTransfer.com is the world’s first global payments marketplace. With over 10,000 registered clients, CurrencyTransfer saves you time and money by ensuring the best rates from the right marketplace supplier for every international payment.

Deal

Startups get preferential rates for transfers on the more than 40 currency pairs and 600+ routes available on the global payments marketplace, access to award-winning risk management tools, and a dedicated relationship manager.

Payment

LambdaWorks

LambdaWorks is a software development studio specialized in helping startups with the technical side of their product, supporting founders in the early tech decisions. Core services: concept design, prototyping, mobile, web and custom software development, BI, and product management.

Deal

leAD startups receive free technical consulting, a 20–30% service discount for 6 months and the first 2 weeks are on us if we're not a fit.

IT & Hosting

Hubspot

HubSpot is a software platform that helps generate leads, close deals and manage pipeline, with products for customer relationship management, marketing, and sales. HubSpot Service helps you connect with customers, exceed their expectations, and turn them into promoters of your business.

Deal

HubSpot’s CRM aligns sales and marketing, HubSpot Marketing helps you grow traffic and convert visitors, and HubSpot Sales helps you skyrocket your productivity and close more leads with less work. All at startup-friendly pricing up to 90% off.

Tools & Software

Urban Sports Club

Urban Sports Club is the most flexible and diverse sports offer in your city anywhere in Europe. You can choose between 50+ types of sports (ranging from classic gym workout, swimming, yoga, or bouldering, to team sports and lots more).

Deal

Urban Sports Club is giving startups from the leAD a special discount on their membership.

Facilities

Milk

MILK is an independent owner-managed fullservice agency. We offer strategic brand management and creative design – supporting all media: online, offline, motion and live communication.

Deal

All leAD startups receive a 20% off the regular MILK fees.

Services

SEOMONITOR

SEOmonitor is an award-winning tool designed to help businesses overcome the industry’s challenges by developing innovative technologies for specialists to make the most out of the available data and deliver insightful and reliable reports

Deal

SEOmonitor offers all leAD backed startups unlimited users, 1 website & 200 keywords to track. It is available for one year from the moment it is used.

Digital

GoCardless

GoCardless provides a simple and cost-effective way to accept recurring payments by Direct Debit across the Eurozone (SEPA), UK (Bacs) and Sweden (Autogiro).

Deal

GoCardless is delighted to offer the leAD portfolio 50% off fixed fees for the Plus and Pro packages for their first 12 months.

Payment

SKW Schwarz

Digital change transforms the world at a rapid pace. SKW Schwarz roots go back to 1949 and they offer legal advice that tackles today what will be the issues of tomorrow.

Deal

SKW Schwarz gives all selected leAD startups a 20%-40% discount off the hourly rate and more depending on overall amount of hours and 30%-40% off the IP application rates (German, EU and IR Trademark).

Legal

ChillBill

ChillBill, your digital shoebox for your invoices, helps startups which are at the beginning of a long and exciting entrepreneurial journey to never lose track of their finances again.

Deal

ChillBill is giving startups from the leAD Sports Accelerator a special offer on their services during the duration of the program.

Tools & Software

Zipper Studios

Zipper Studios works with startups to transform their vision into great software products through a process focused on fast prototyping and attention to detail, creating stunning UI and an intuitive but simple UX, efficient development, product management, and technical management expertise.

Deal

leAD startups receive a 20% discount on Zipper Studios software development services. On top of this, leAD startups have exclusive access to a 14 days prototyping service.