The New Age of Connected Nutrition

PROBLEM & SOLUTION

Problem: people consume ~40% less of their supplements plan.

Solution: repackaging brands' materials in trackable pods that are released in a smart bottle. 

USP’s

A smart bottle using innovative pods and an app that helps simplify the pod choice, automizing re-purchases, and tracking.

VISION

fitto is a B2B IoT data intelligence startup with the mission to globally reinvent the product delivery method of supplements and healthcare.

Our E2E solution of trackable pods, smart bottle, app, and dashboard analytics is collecting real-time consumption and context data which allows our brand clients to engage their users, boost sales and personalize their marketing & products. 

MARKET & COMPETITION

  • Global Market: $132B +8.8%
  • U.S. Market: $40B +6.2%
  • U.S. Sports: $10B +8.1%

BUSINESS MODEL

B2B: Licensing rights for pods production.

B2C: Bottles and accessories direct sales.

4 years projection: ~$100M annually (in case 3.5% of the U.S. sports supplements delivered by fitto).

STATUS & ROADMAP

  • Closed the pre-seed round
  • Grew the team to 8 people
  • Launching with Altman - Israel's leading supplement brand
  • Partnered with Eshbal - national co-packer & manufacturer
  • Opening round to expend to the US at Q1 2019. 

  • Sep 2017
    Joined leAD Sports Accelerator
  • Jul 2018
    DFM
  • Dec 2018
    Full launch - Israel
  • Jul 2019
    Full launch - USA

TEAM

YANIV LAVI
Co-Founder & CEO
ARI FRIEDRICH
Co-Founder & CTO

SHAREHOLDERS /ADVISORY BOARD

leAD SPORTS ACCELERATOR        

Berlin-based accelerator focused on funding and supporting innovative early-stage sports startups.

CIGAL HOLDINGS

U.S. early stage VC fund, specializing in leveraged investment strategies and strategic financing.

GUY ITZHAKI

Entrepreneur, owns sports supplements factory & store chain, physiology specialist.

FABRIC BOUTAIN

Entrepreneur, founded HAPILABS (fitness “connected” products). Founded Aujourdhui,  #1 nutrition website in France. Founded Actinutritio, leading supplement French brand.

SQUARE ONE

A renowned industrial design firm led by Prof. Gert Trauernicht, specializing in strategic product and innovation development, from concept to production and implementation.

CONTACT

yaniv@fitto.world