Maximising Fan Engagement

PROBLEM & SOLUTION

Triathlons, marathons, skiing, and other endurance sports are all lacking big data.

  • Spectators & fans are not engaged, so race organizers have limited revenue potential.
  • During a race, athletes have no idea of ranking or relative position, so the strategy is lacking

The SOLUTION is a live tracking platform which gives athletes and fans actionable data and analytics in real-time.

USP’s

Live-tracking platform which gives athletes and fans relevant data in real-time!

VISION

A live-tracking platform that can be licensed to third parties for any  number of sports verticals, including skiing, equestrian etc.

MARKET & COMPETITION

  • Market size: endurance racing globally is worth US$11 billion and is growing at over 15% per annum.
  • Endurance racing is under- appreciated by sponsors due to lack of spectator engagement.
  • Competition: Established companies are only providing race timing services.
  • Very few are doing live tracking and no other company is providing live feedback to athletes.

BUSINESS MODEL

ATLAS has a unique pure B2B business model:
• Platform leasing directly to race timing companies and race organization companies.
• Generate recurring revenues on the data analytics

STATUS & ROADMAP

ATLAS’ first MVP will be in action from September 2018. For the 2018 season, we are already fully booked up for races.

  • Q1 ‘16
    Prototype v1
  • Q1 ‘17
    Prototype v2
  • Q3 ‘18
    MVP pilots
  • Q4 ‘18
    Commercial
  • 2019
    Skiing

FINANCIAL NEEDS

We are raising US$300k for a pre-money valuation of US$1.8m. Use of funds:

  • Technology development
  • Pilot testing phase
  • Strategic recruitment

TEAM

JEAN-LOUIS L.
Co-Founder

Tech & finance background, AG triathlete

IAN RILEY
Mechanical Engineer

Sports enthusiast

PAUL CHILTON
Robotics Engineer
CHRIS BROWN
Software Engineer

Algorithm & database specialist

SHAREHOLDERS /ADVISORY BOARD

leAD SPORTS ACCELERATOR      

Berlin-based accelerator focused on funding and supporting innovative early-stage sports startups.

LABMAN ROBOTICS

Provides dedicated engineering resources

JEFF WEI

Co-founder & close strategic advisor

CONTACT

admin@atlaslivetracking.com