leAD | Start up to lead!

PASSION FOR SPORTS

leAD Sports Accelerator

The leAD Sports Accelerator is the seed for innovative products, services and business models in the realm of sports. We invest in visionary ventures around trendsetting sports technology, media, entertainment, management, and lifestyle. Click to learn more about our accelerator program.

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PASS IT ON!

leAD Business Builder

The Business Builder invests in startups coming out of the Accelerator and provides direction and guidance for follow-on investments. Click on learn more to see the updates from the Business Builder and the portfolio companies.

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WHATEVER IT TAKES

ADvantage Fund

ADvantage invests in early-stage technology companies aimed at shaping the future of sports. It was launched in early 2018.

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What we do

leAD can take sports startups from ideas to fast-growing companies

Accelerator: Pre-seed - Up to $2M valuation

The leAD Sports Accelerator is the seed for innovative products, services and business models in the realm of sports. We look for early-stage startups in three verticals: connected athletes, esports & derivative market, and fan engagement.

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Business Builder: Seed - $2M to $8M valuation

The Business Builder team provides the direction and guidance for the follow-on investments and helps the companies tackle tricky issues that come up at the crucial development stage of the startups.

Pitch Portfolio

Fund: Series A companies - $8M valuation and above

Backed by leAD Sports and global hybrid venture capital platform OurCrowd, ADvantage is a $ 50 million Series A sports tech fund. The aim is to fundamentally change the future of sports by investing in technologies and entrepreneurs.

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Our focus

Three sports tech sub-sectors primed for dynamic growth

1

Next generation fan engagement/experience.

2

Connected sports tech for connected athletes.

3

Derivative sports market: new ideas, new plays.

Founders & Backers

Creative People Fueled with Passion

Horst Bente

Co-Founder & Board Member - leAD Sports

Andrew White

Chairman of the Board of Directors - leAD Sports

Thomas Riedel

Founder & CEO of Riedel Communications

Harold Primat

Board Member - leAD Sports

Klaus Bente

Co-Founder & Board Member - leAD Sports

Christoph Sonnen

Co-Founder & CEO leAD Sports

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0+ Investors & Mentors

0 Sports Tech Startups Database

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5+ Million $ in Investments

0 Portfolio Companies

0+ Industry Contacts

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0 Million $ Fund

The Legacy

leAD, standing for legacy of Adi Dassler, is an initiative of his grandchildren and a marquee shareholder group to build on his legacy of constant sports innovation.