leAD Portfolio
PASSION FOR SPORTS

leAD Portfolio

The leAD Portfolio invests in startups coming out of the Academy and provides direction and guidance for follow-on investments.

Learn More
Join leAD.
PASS IT ON.

Join leAD.

Inspired by Adi Dassler, leAD has three three investment vehicles – Academy, Portfolio, and ADvantage Fund.

Learn More
leAD Lake Nona
LIVE FORWARD

leAD Lake Nona

We set out to shape the future of living by accelerating startups through a six-month-long program!

Learn More
ADvantage Fund
WHATEVER IT TAKES

ADvantage Fund

The ADvantage Sports Tech Fund invests in early-stage technology companies aimed at shaping the future of sports.

Learn More
leAD Berlin
PASSION FOR SPORTS

leAD Berlin

Our Academy program in Berlin boosts startups from seed to fully functioning profitable ventures. Applications are now open!

Learn More
OUR ECOSYSTEM

What we do.

leAD Sports & Health Tech Partners takes startups from an idea to Series A

graph

Pre-seed - Up to $2M valuation

The leAD Sports & Health Tech Academy is designed to support and grow early-stage sports & health tech startups around the globe.

Seed - $2M to $8M valuation

Our leAD Portfolio is responsible for seed-stage investments and portfolio management.

Learn More

Series A - over $8M valuation

ADvantage, the first truly global sports tech fund, invests in early-stage technology companies aimed at shaping the future of sports.

Go to Website
About leAD

Our numbers.

150

+

Investors and mentors

30

Portfolio companies

66

Countries

2100

Startups vetted

150

+

Investors and mentors

30

Portfolio companies

66

Countries

2100

Startups vetted

Creative People Fueled with Passion

Founders & Backers.

leAD is backed by an exclusive circle of international top investors with a strong foothold in the sports industry.

Andrew White

Andrew White

Founder & Executive Chairman at 5Oceans Partnership

Horst Bente

Horst Bente

Co-Founder at leAD Sports, Founder at Adi Dassler International Family Office

Christoph Sonnen

Christoph Sonnen

Co-Founder & CEO at leAD, Partner at ADvantage

Our inspiration

The Legacy.

leAD is an initiative of his grandchildren and a marquee shareholder group to build on his legacy of constant sports innovation. 

legacy
paly
PLAY VIDEO