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Passion for sports

Start up to leAD!

leAD - legacy of Adi Dassler - is a global powerhouse for sports tech entrepreneurship and investments. Applications for the accelerator batch of 2018 are now closed. Next cohort is currently taking place in Berlin from September to December, 2018.

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leAD Sportsaccelerator: Adi Dassler
Community

Pass it on.

"No matter how high the bar was raised, our grandfather, Adi Dassler, always found a way to make a clean jump over it. Today, we support young innovators with a unique network of mentors, investors and entrepreneurs."

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leAD Sportsaccelerator: Adi Dassler
About leAD

Whatever it takes.

"Our grandfather, Adi Dassler, was always driven by the idea of making great sports ideas even greater and putting them into action. Today, he would be supporting start-ups in the same way we are doing in his honor."

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leAD Sportsaccelerator: Adi Dassler
Legacy

Passion for Sports.

„My grandfather Adi Dassler had an incredibly genuine way of sharing his enthusiasm for sports. Consequently, this passion became a connecting element within our family. Today it is the foundation of leAD.“

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leAD Sportsaccelerator: Adi Dassler
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leAD Sportsaccelerator: Adi Dassler
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Startups

Class of 2017

From 12th September, 2017 on wards the first leAD cohort took place in Berlin. 15 startups from around the world were chosen to receive 12 weeks of training in business, leadership and pitching skills.

»No matter how high the bar was raised, our grandfather, Adi Dassler, always found a way to make a clean jump over it. Today, we support young innovators with a unique network of mentors, investors and entrepreneurs.«
Horst Bente, leAD Founder
ABOUT LEAD

Is it you we're looking for?

We are looking for early stage startups and founders – as well as founders to be – in the broad commercial universe of sports as pictured below.

This applies to anyone with a great idea that is not yet founded – but also startups that have been active for a while already might meet our criteria. If in doubt don’t hesitate to get in touch with us!

Get in Touch
leAD Sportsaccelerator: Adi Dassler Signature
Active Lifestyle
Venues
Entertainment
Performance
e-Sports
The Fan
New Sports
Teams

New Sports

  • Extreme & Adventure Sports
  • Disability & Inclusive Sports
  • Old sports new formats

Teams

  • Sponsorship & Advertising
  • Rights

e-Sports

  • eSports-Leagues & -Teams
  • eSports Live-Events
  • Digital Games

Performance

  • High Performance
  • Coaching Tech
  • Practice Tech
  • Management

Active Lifestyle

  • Health
  • Nutrition
  • Training (tech)
  • Apparel & Equipment (IOT)

Venues

  • Stadium
  • The “Third Venue”: VR/AR

Entertainment

  • Gaming
  • VR/AR
  • Rights

The Fan

  • Merchandising
  • Payment & Ticketing
  • Leisure/Tourism

New Sports

  • Extreme & Adventure Sports
  • Disability & Inclusive Sports
  • Old sports new formats

Teams

  • Sponsorship & Advertising
  • Rights

e-Sports

  • eSports-Leagues & -Teams
  • eSports Live-Events
  • Digital Games

Performance

  • High Performance
  • Coaching Tech
  • Practice Tech
  • Management

Active Lifestyle

  • Health
  • Nutrition
  • Training (tech)
  • Apparel & Equipment (IOT)

Venues

  • Stadium
  • The “Third Venue”: VR/AR

Entertainment

  • Gaming
  • VR/AR
  • Rights

The Fan

  • Merchandising
  • Payment & Ticketing
  • Leisure/Tourism
leAD Sportsaccelerator: Icon Click to Navigate
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leAD Sportsaccelerator: Horst and Klaus Bente
leAD Sportsaccelerator: Horst and Klaus Bente with Adi Dassler
About Lead

Founders & Backers.

Klaus, Horst and Stefan Bente are the oldest grandchildren of Adi Dassler. Together, they founded leAD Sports Accelerator to revive their grandfather’s legacy. But they're not alone: leAD is backed by an exclusive circle of international top investors from different areas that all have a strong foothold in the sports industry. Their objective is to support the visionary innovative strength of young founders with the same enthusiastic team spirit – and far beyond the accelerator program.

Community

Follow us.

Please find below the latest news from various social media and web sources regarding the projects from the leAD network.

Twitter – Photo | 09/14/2018

Announcement: our first cohort secured around five million euros in follow-on investment!

An important milestone for early-stage #startups looking to grow is to get follow-on investment. That's why we are very proud to announce that 12 out of the 15 startups from our debut batch have secured their funding rounds within 6 months of graduation! #SportsTech https://t.co/zsMz8oKVpy

Twitter – Photo | 09/10/2018

First day of our second cohort

Today we welcomed the new batch to our space. We're very happy to have you here, get ready for three very exciting months! @LiveDuel, @HelloRooter, @FanGamesArena, #reachAI, #weairable, @runliveapp, #SkillYoga, @GGWPacademy, #LaLaSport #leAD2018 #SportsTech https://t.co/sOVDVAtfBq

Twitter – Photo | 09/03/2018

leAD Sports Accelerator: over 400 application received in 2018

One week until the @leADsports Accelerator program kicks off! This year, we received more than 400 applications. Only nine startups made it. Here's a snapshot showing the country spread of the applications. #leAD2018 https://t.co/3oKSjqVmxZ

Sports tech applications in golf

Sports tech applications in golf

Here's a peek of what the future of golf, a sport that its roots can be traced back to the 15th century, looks like. #SportsTech #Golf https://t.co/mgvU2Yy7ER

Twitter – Photo | 08/07/2018

Here's an overview of the online fantasy sports and betting market

Here's the current state of the online #FantasySports and #Betting industry, including a market forecast. What company will join the big two? Place your bets! https://t.co/ypQaDLeKyv

Class of 2018 Announced

Selection Days results are in: meet our new cohort

Exciting news: it’s time to meet part of leAD Sports Accelerator's Class of 2018! Please join us in congratulating: RunLive from the U.S., weairable from Israel, SkillYoga from Germany, Fan Games Arena from the UK, La la sports from Italy, LiveDuel from Ireland, Rooter from India. We cannot wait to welcome you guys here in Berlin. Keep an eye on our channels, more to come!

It's a Wrap – Selection Days 2018

It's a wrap – Selection Days 2018

Selection Days 2018 is officially over! Our committee will select the #Top10 startups that will be part of our accelerator program, which starts on September 10th. Thanks to everyone who is part of this journey! Together, we build the future of sports. #sportstech #leadsports https://t.co/ODcOteqeis

Twitter – Post | 07/10/2018

New partnership with Stradigi AI, leading AI solutions provided based in Canada

We are very excited to announce our partnership with @StradigiAI, leading AI solutions provider. Their knowledge and expertise in artificial intelligence enhance our ability to build the future of sports. To collaboration and innovation! #SportsTech #AI https://t.co/RPOF1mdi70

Wingfield Annoucement

Exciting news: Wingfield raised €1.2 million in their seed financing round.

Wingfield, part of the @leADsports #ClassOf2017, raised €1.2 million in their seed financing round. Congratulations! To celebrate this milestone, let's have a look at Wingfield's facts, figures, and ambitions. #SportsTech https://t.co/kYJeeAZdNI

Sports Tech Trends in Soccer - Infographic

Sports Tech Trends in Soccer

Are you keeping up with the latest #tech in the #WorldCup? Here's a quick overview of the latest innovations and the soccer solutions our startups are bringing to the field.

The Farm - leAD

Comcast’s startup accelerator The Farm in Atlanta has inked a 3-year partnership with the leAD Sports Accelerator

Comcast’s startup accelerator The Farm in Atlanta has inked a 3-year partnership with the leAD Sports Accelerator. The grandson of Adi Dassler, Horst Bente was at their Demo Day this Sunday. The new partnership helps double the network for both the Accelerators besides the availability of infrastructure across Berlin and Atlanta for each of the startup cohorts to benefit from. To new beginnings! Onwards & upwards!

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leAD Sports Accelerator - Class of 2018 - Demo Day

leAD Demo Day 2018

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