OUR ECOSYSTEM
What we do.
leAD takes sports tech startups from an idea to Series A
Seed - $2M to $8M valuation
The leAD Business Builder team provides direction and guidance for the follow-on investments and helps the companies tackle tricky issues that come up at the crucial development stage of the startups.
Series A - $8M valuation and above
ADvantage is the first truly global sports tech fund. The $50M Series A fund aims to fundamentally change the future of sports by investing in technologies and entrepreneurs.
About leAD
Our numbers.
150
+
Investors and mentors
33
Portfolio companies
66
Countries
2100
Startups vetted
150
+
Investors and mentors
33
Portfolio companies
66
Countries
2100
Startups vetted
Creative People Fueled with Passion
Founders & Backers.
leAD is backed by an exclusive circle of international top investors with a strong foothold in the sports industry.
Andrew White
Founder & Executive Chairman at 5Oceans Partnership
Horst Bente
Co-Founder at leAD Sports, Founder at Adi Dassler International Family Office
Christoph Sonnen
Co-Founder & CEO at leAD, Partner at ADvantage
Our inspiration
The Legacy.
leAD is an initiative of his grandchildren and a marquee shareholder group to build on his legacy of constant sports innovation.
