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Passion for sports

Start up to leAD!

leAD - legacy of Adi Dassler - is a Sports entrepreneurship platform focused on funding and nurturing early-stage Sports startups. Applications for the accelerator batch of 2018 are now closed. Next cohort will be in Berlin from September to December, 2018.

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leAD Sportsaccelerator: Adi Dassler
Community

Pass it on.

"No matter how high the bar was raised, our grandfather, Adi Dassler, always found a way to make a clean jump over it. Today, we support young innovators with a unique network of mentors, investors and entrepreneurs."

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leAD Sportsaccelerator: Adi Dassler
About leAD

Whatever it takes.

"Our grandfather, Adi Dassler, was always driven by the idea of making great sports ideas even greater and putting them into action. Today, he would be supporting start-ups in the same way we are doing in his honor."

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leAD Sportsaccelerator: Adi Dassler
Legacy

Passion for Sports.

„My grandfather Adi Dassler had an incredibly genuine way of sharing his enthusiasm for sports. Consequently, this passion became a connecting element within our family. Today it is the foundation of leAD.“

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leAD Sportsaccelerator: Adi Dassler
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leAD Sportsaccelerator: Adi Dassler
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Startups

Class of 2017

From 12th September, 2017 on wards the first leAD cohort took place in Berlin. 15 start-ups from around the world were chosen to receive 12 weeks of training in business, leadership and pitching skills.

»No matter how high the bar was raised, our grandfather, Adi Dassler, always found a way to make a clean jump over it. Today, we support young innovators with a unique network of mentors, investors and entrepreneurs.«
Horst Bente, leAD Founder
ABOUT LEAD

Is it you we're looking for?

We are looking for early stage startups and founders – as well as founders to be – in the broad commercial universe of sports as pictured below.

This applies to anyone with a great idea that is not yet founded – but also startups that have been active for a while already might meet our criteria. If in doubt don’t hesitate to get in touch with us!

Get in Touch
leAD Sportsaccelerator: Adi Dassler Signature
Active Lifestyle
Venues
Entertainment
Performance
e-Sports
The Fan
New Sports
Teams

New Sports

  • Extreme & Adventure Sports
  • Disability & Inclusive Sports
  • Old sports new formats

Teams

  • Sponsorship & Advertising
  • Rights

e-Sports

  • eSports-Leagues & -Teams
  • eSports Live-Events
  • Digital Games

Performance

  • High Performance
  • Coaching Tech
  • Practice Tech
  • Management

Active Lifestyle

  • Health
  • Nutrition
  • Training (tech)
  • Apparel & Equipment (IOT)

Venues

  • Stadium
  • The “Third Venue”: VR/AR

Entertainment

  • Gaming
  • VR/AR
  • Rights

The Fan

  • Merchandising
  • Payment & Ticketing
  • Leisure/Tourism

New Sports

  • Extreme & Adventure Sports
  • Disability & Inclusive Sports
  • Old sports new formats

Teams

  • Sponsorship & Advertising
  • Rights

e-Sports

  • eSports-Leagues & -Teams
  • eSports Live-Events
  • Digital Games

Performance

  • High Performance
  • Coaching Tech
  • Practice Tech
  • Management

Active Lifestyle

  • Health
  • Nutrition
  • Training (tech)
  • Apparel & Equipment (IOT)

Venues

  • Stadium
  • The “Third Venue”: VR/AR

Entertainment

  • Gaming
  • VR/AR
  • Rights

The Fan

  • Merchandising
  • Payment & Ticketing
  • Leisure/Tourism
leAD Sportsaccelerator: Icon Click to Navigate
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leAD Sportsaccelerator: Horst and Klaus Bente
leAD Sportsaccelerator: Horst and Klaus Bente with Adi Dassler
About Lead

Founders & Backers.

Klaus, Horst and Stefan Bente are the oldest grandchildren of Adi Dassler. Together, they founded leAD Sports Accelerator to revive their grandfather’s legacy. But they're not alone: leAD is backed by an exclusive circle of international top investors from different areas that all have a strong foothold in the sports industry. Their objective is to support the visionary innovative strength of young founders with the same enthusiastic team spirit – and far beyond the accelerator program.

Community

Follow us.

Please find below the latest news from various social media and web sources regarding the projects from the leAD network.

The Farm - leAD

Comcast’s startup accelerator The Farm in Atlanta has inked a 3-year partnership with the leAD Sports Accelerator

Comcast’s startup accelerator The Farm in Atlanta has inked a 3-year partnership with the leAD Sports Accelerator. The grandson of Adi Dassler, Horst Bente was at their Demo Day this Sunday. The new partnership helps double the network for both the Accelerators besides the availability of infrastructure across Berlin and Atlanta for each of the startup cohorts to benefit from. To new beginnings! Onwards & upwards!

Twitter – Photo | 05/24/2018

Infographic - Profile of the leAD Class of 2017

Here's a snapshot of what the @leADsports Accelerator Class of 2017 looked like. You can still apply to the Class of 2018 and influence how it'll look! Last day to apply is 31st May. Do it: https://t.co/1N0YS4xCEO #accelerator #sportstech https://t.co/fItu9qGdMn

Twitter – Post | 05/16/2018

leAD 2017 Alumni ForwardGame AR win!

Yesterday, ForwardGame AR @leADsports accelerator 2017 alumni was declared the winner of @ThinkSportCH #TheSpot2018 inaugural Start-Up Battle, beating a strong field of competitors for the title. Onwards & Upwards! https://t.co/D1e128rkKN

Twitter – Photo | 04/30/2018

Story of leAD 2017 - Infographic

In 2017, the @leADsports Accelerator received 467 applications. Here's an info graph showing the country spread which only goes to show how there are so many ideas in #sportstech across the world! Got an interesting #sportstech idea? Apply here: https://t.co/1N0YS4xCEO https://t.co/ECkAAvh2ea

Twitter – Post | 04/13/2018

Calling all sports entrepreneurs in India! Here's an article by @YourStoryCo that tells you all you need to know to apply to the @leADsports accelerator class of 2018 👇Apply here: https://t.co/1N0YS4xCEO #accelerator #sportstech https://t.co/iYLixgJvHV

leAD at SXSW 2018

leAD at SXSW 2018

Panel Alert: @leADsports is hosting a panel on the Future of Sports on the 10th of March at @sxsw with a great set of panelists: @esteep @iamaswann @AdamNeuhaus & Daniel Jeydel Details: https://t.co/xI8DlktvdV #sxsw #sportstech

Call for Applications leAD Accelerator 2018

Calling all Sports Startups - Application to the Class of 2018 is now open!

"When he (Adi Dassler) founded Adidas, he needed support and he had support. Now the circle closes again as today we want to help sports startups find the next level and realise their dreams" - Horst Bente, Grandson of Adi Dassler. Applications to the leAD Sports Accelerator class of 2018 open now https://www.f6s.com/leadsportsaccelerator/apply #SportsTech

Twitter – Photo | 02/01/2018

ADvantage - a new $50mn Sports Tech Fund launched in collaboration with leAD & OurCrowd

Today @leADsports took the next steps in supporting sports startups by collaborating with equity crowdfunding company @OurCrowd to launch a new $50 million fund dedicated solely to sports tech! Photo: Horst Bente introducing the fund at the @OurCrowd Investors Summit in Jerusalem https://t.co/0a1OgoPmE9

Demo Day - 7th December, 2017 - Higlights

Demo Day - 7th December, 2017 - Higlights

After an intense 12 weeks program, the first cohort of the leAD Sports Accelerator had their Demo Day on the 7th of December. Here's what happened.

Demo Day 2017 - Photo Album

Demo Day 2017 - Photo Album

Pictures from the Demo Day of the class of 2017.

Twitter – Post | 10/30/2017

leAD Sports at StartupCon - Video

On the 11th of October, the @leADsports Accelerator teams were at @StartupCon_cgn Cologne. Here's a recap: https://t.co/djcMHKavjM

Program

Upcoming Events.

16
Jul
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18
Jul
16
Jul

leAD Sports Accelerator - Class of 2018 - Selection Days

Shortlisted startups are invited for a meeting in Berlin with the leAD jury

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10
Sep
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10
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10
Sep

leAD Sports Accelerator - Class of 2018 - First Day

The second cohort of the leAD Sports Accelerator starts!

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19
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leAD Sports Accelerator - Class of 2018 - Mentoring Days

Mentoring Days - 2018

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15
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Nov

leAD Sports Accelerator - Class of 2018 - Demo Day

leAD Demo Day 2018

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