From 12th September, 2017 on wards the first leAD cohort took place in Berlin. 15 start-ups from around the world were chosen to receive 12 weeks of training in business, leadership and pitching skills.
»No matter how high the bar was raised, our grandfather, Adi Dassler, always found a way to make a clean jump over it. Today, we support young innovators with a unique network of mentors, investors and entrepreneurs.«
We are looking for early stage startups and founders – as well as
founders to be – in the broad commercial universe of sports as pictured below.
This applies to anyone with a great idea that is not yet founded – but also startups that have been active for a while already might meet our criteria. If in doubt don’t hesitate to get in touch with us!
Klaus, Horst and Stefan Bente are the oldest grandchildren of Adi Dassler. Together, they founded leAD Sports Accelerator to revive their grandfather’s legacy. But they're not alone: leAD is backed by an exclusive circle of international top investors from different areas that all have a strong foothold in the sports industry. Their objective is to support the visionary innovative strength of young founders with the same enthusiastic team spirit – and far beyond the accelerator program.
Please find below the latest news from various social media and web sources regarding the projects from the leAD network.
"When he (Adi Dassler) founded Adidas, he needed support and he had support. Now the circle closes again as today we want to help sports startups find the next level and realise their dreams" - Horst Bente, Grandson of Adi Dassler. Applications to the leAD Sports Accelerator class of 2018 open now https://www.f6s.com/leadsportsaccelerator/apply #SportsTech
Today @leADsports took the next steps in supporting sports startups by collaborating with equity crowdfunding company @OurCrowd to launch a new $50 million fund dedicated solely to sports tech! Photo: Horst Bente introducing the fund at the @OurCrowd Investors Summit in Jerusalem https://t.co/0a1OgoPmE9