leAD Sports Accelerator
PASSION FOR SPORTS

leAD Sports Accelerator

The leAD Sports Accelerator is the seed for innovative products, services and business models in the realm of sports. We invest in visionary ventures around trendsetting sports technology, media, entertainment, management, and lifestyle. Click to learn more about our accelerator program. 

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leAD Business Builder
PASS IT ON!

leAD Business Builder

The Business Builder invests in startups coming out of the Accelerator and provides direction and guidance for follow-on investments. Click on learn more to see the updates from the Business Builder and the portfolio companies. 

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ADvantage  Fund
WHATEVER IT TAKES

ADvantage Fund

ADvantage invests in early-stage technology companies aimed at shaping the future of sports. It was launched in early 2018. 

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What we do

leAD can take sports startups from ideas to fast-growing companies

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Accelerator: Pre-seed - Up to $2M valuation

The leAD Sports Accelerator is the seed for innovative products, services and business models in the realm of sports. We are looking for promising early-stage sports tech startups in three verticals: connected athletes, derivative market and fan engagement. Apply now!

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Business Builder: Seed - $2M to $8M valuation

The Business Builder team provides the direction and guidance for the follow-on investments and helps the companies tackle tricky issues that come up at the crucial development stage of the startups.

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Fund: Series A companies - $8M valuation and above

Backed by leAD Sports and global hybrid venture capital platform OurCrowd, ADvantage is a $ 50 million Series A sports tech fund. The aim is to fundamentally change the future of sports by investing in technologies and entrepreneurs.

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Our focus

Three sports tech sub-sectors primed for dynamic growth

Founders & Backers

Creative People Fueled with Passion

The Legacy

leAD, standing for legacy of Adi Dassler, is an initiative of his grandchildren and a marquee shareholder group to build on his legacy of constant sports innovation.